MKTG principles of marketing : a South-Asian Perspective / Charles W Lamb; Joseph F Hair, Jr.; Dheeraj Sharma; Carl McDaniel

By: Lamb, Charles W
Contributor(s): Hair, Jr., Joseph F -- author | Sharma, Dheeraj -- author | McDaniel, Carl -- author
Material type: TextTextLanguage: English Series: MKTGPublisher: New Delhi : Cengage, 2012Edition: MKTG 5Description: xvii, 671 p. : Col., ill. ; 26 cmISBN: 9788131520345Subject(s): Marketing -- Textbooks. Marketing -- Management -- Textbooks. Marketing. Marketing -- ManagementDDC classification: 658.8 LAM
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)

4LTR Press

There are no comments on this title.

to post a comment.
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


Powered by Koha