| 000 -LEADER |
|---|
| fixed length control field |
00811nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211013b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131520345 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
MKTG principles of marketing : |
| Remainder of title |
a South-Asian Perspective / |
| Statement of responsibility, etc. |
Charles W Lamb; Joseph F Hair, Jr.; Dheeraj Sharma; Carl McDaniel |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
MKTG 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Cengage, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 671 p. : |
| Other physical details |
Col., ill. ; |
| Dimensions |
26 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
MKTG |
| 500 ## - GENERAL NOTE |
|---|
| General note |
4LTR Press |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- Textbooks. |
| -- |
Marketing -- Management -- Textbooks. |
| -- |
Marketing. |
| -- |
Marketing -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Jr., Joseph F -- author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharma, Dheeraj -- author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl -- author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
