Lamb, Charles W

MKTG principles of marketing : a South-Asian Perspective / Charles W Lamb; Joseph F Hair, Jr.; Dheeraj Sharma; Carl McDaniel - MKTG 5 - New Delhi : Cengage, 2012. - xvii, 671 p. : Col., ill. ; 26 cm. - MKTG .

4LTR Press

9788131520345


Marketing -- Textbooks.
Marketing -- Management -- Textbooks.
Marketing.
Marketing -- Management.

658.8 LAM
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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