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Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey

Material type: Text

TextLanguage: English Publisher: New Delhi : KoganPage, 2009Description: viii, 293 p. : ill. ; 24 cmISBN: 9780749453862 (pbk.)Subject(s): Marketing Management. Marketing cost effectivenessDDC classification: 658.8 MCD

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Books	WeSchool, Bangalore	658.8 MCD (Browse shelf)	Available		B013815

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