Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey
By: McDonald, Malcolm
Contributor(s): Mouncey, Peter
Material type:
TextLanguage: English Publisher: New Delhi : KoganPage, 2009Description: viii, 293 p. : ill. ; 24 cmISBN: 9780749453862 (pbk.)Subject(s): Marketing Management. Marketing cost effectivenessDDC classification: 658.8 MCD
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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WeSchool, Bangalore | 658.8 MCD (Browse shelf) | Available | B013815 |
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