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McDonald, Malcolm

Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey - New Delhi : KoganPage, 2009. - viii, 293 p. : ill. ; 24 cm.

ISBN: 9780749453862 (pbk.)

Subjects--Topical Terms:
Marketing Management.
Marketing cost effectiveness.

Dewey Class. No.: 658.8 MCD

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