| 000 -LEADER |
|---|
| fixed length control field |
00634nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180214s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749453862 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 MCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing accountability : |
| Remainder of title |
how to measure marketing effectiveness / |
| Statement of responsibility, etc. |
Malcolm McDonald, Peter Mouncey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
KoganPage, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 293 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing Management. |
| -- |
Marketing cost effectiveness. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mouncey, Peter |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
25% |
| b |
Marketing & Entrepreneurship |
| c |
Prof. Vijay Rego |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
