We are like that only : understanding the logic of consumer india / Rama Bijapurkar.
By: Bijapurkar, Rama
Material type:
TextLanguage: eng. Publisher: New Delhi : Penguin books, 2009Description: 293 p. ; 22 cmISBN: 9780143065975 (pbk.)Subject(s): Consumer BehaviorDDC classification: 658.8342 BIJ
Contents:
The book reveals the twelve key facets of consumer India, Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy.
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WeSchool, Bangalore | 658.8342 BIJ (Browse shelf) | Available | B003498 | |
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WeSchool, Bangalore | 658.8342 BIJ (Browse shelf) | Available | B003499 | |
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WeSchool, Bangalore | 658.8342 BIJ (Browse shelf) | Available | B003500 | |
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WeSchool, Bangalore | 658.8342 BIJ (Browse shelf) | Available | B000863 | |
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WeSchool, Bangalore | 658.8342 BIJ (Browse shelf) | Available | B000730 |
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| 658.8342 BAR Decoded : the science behind why we buy / | 658.8342 BAR Decoded : the science behind why we buy / | 658.8342 BEN Consumer Behavior | 658.8342 BIJ We are like that only : understanding the logic of consumer india / | 658.8342 BIJ We are like that only : understanding the logic of consumer india / | 658.8342 BIJ We are like that only : understanding the logic of consumer india / | 658.8342 BIJ We are like that only : understanding the logic of consumer india / |
The book reveals the twelve key facets of consumer India, Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy.
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