| 000 -LEADER |
|---|
| fixed length control field |
00765nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780143065975 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 BIJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bijapurkar, Rama |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
We are like that only : |
| Remainder of title |
understanding the logic of consumer india / |
| Statement of responsibility, etc. |
Rama Bijapurkar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Penguin books, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
293 p. ; |
| Dimensions |
22 cm. |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Publishers's discount category |
15 |
| Note |
0027/25/02/2008 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The book reveals the twelve key facets of consumer India, Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
