Bijapurkar, Rama
We are like that only : understanding the logic of consumer india / Rama Bijapurkar. - New Delhi : Penguin books, 2009. - 293 p. ; 22 cm.
The book reveals the twelve key facets of consumer India, Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy.
9780143065975 (pbk.)
Consumer Behavior
658.8342 BIJ
We are like that only : understanding the logic of consumer india / Rama Bijapurkar. - New Delhi : Penguin books, 2009. - 293 p. ; 22 cm.
The book reveals the twelve key facets of consumer India, Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy.
9780143065975 (pbk.)
Consumer Behavior
658.8342 BIJ
