9 secrets of advertising / Ram Sehgal

By: Sehgal, Ram
Material type: TextTextLanguage: English Publisher: New Delhi : Tata McGraw-Hill, ©2007Description: xiii, 111 p. ; 23 cmISBN: 9780070611306Other title: Nine secrets of advertising | Secrets of advertisingSubject(s): AdvertisingDDC classification: 659.1 SEH
Contents:
Managing yourself -- Managing creativity -- Managing clients -- Managing people -- Managing planning -- Managing media -- Managing new business -- Managing change -- Managing finance -- The final point.
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Includes index.

Managing yourself --
Managing creativity --
Managing clients --
Managing people --
Managing planning --
Managing media --
Managing new business --
Managing change --
Managing finance --
The final point.

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© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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