Sehgal, Ram
9 secrets of advertising / Nine secrets of advertising Secrets of advertising Ram Sehgal - New Delhi : Tata McGraw-Hill, ©2007. - xiii, 111 p. ; 23 cm.
Includes index.
Managing yourself --
Managing creativity --
Managing clients --
Managing people --
Managing planning --
Managing media --
Managing new business --
Managing change --
Managing finance --
The final point.
9780070611306
Advertising.
659.1 SEH
9 secrets of advertising / Nine secrets of advertising Secrets of advertising Ram Sehgal - New Delhi : Tata McGraw-Hill, ©2007. - xiii, 111 p. ; 23 cm.
Includes index.
Managing yourself --
Managing creativity --
Managing clients --
Managing people --
Managing planning --
Managing media --
Managing new business --
Managing change --
Managing finance --
The final point.
9780070611306
Advertising.
659.1 SEH
