| 000 -LEADER |
|---|
| fixed length control field |
00810nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070611306 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 SEH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sehgal, Ram |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
9 secrets of advertising / |
| Statement of responsibility, etc. |
Ram Sehgal |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Nine secrets of advertising |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Secrets of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Tata McGraw-Hill, |
| Date of publication, distribution, etc. |
©2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 111 p. ; |
| Dimensions |
23 cm. |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Publishers's discount category |
25 |
| Note |
HO/2012/CRB/200/20/02/2013 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Managing yourself --<br/>Managing creativity --<br/>Managing clients --<br/>Managing people --<br/>Managing planning --<br/>Managing media --<br/>Managing new business --<br/>Managing change --<br/>Managing finance --<br/>The final point. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
