Do you want to keep your customers forever / B. Joseph Pine, Don Peppers, Martha Rogers.
By: Rogers, Martha
Contributor(s): Peppers, Don | Rogers, Martha
Material type:
TextLanguage: English Publisher: Boston : Harvard business school press, 2009Description: v, 85 p. ; 16 cmISBN: 9781422140277 (pbk.)Subject(s): Management. Customer equity. Customer loyalty. Customer servicesDDC classification: 658.22 PIN
Contents:
"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
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WeSchool, Bangalore | 658.22 PIN (Browse shelf) | Available | B006273 |
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| 658.22 PHI Management education in India : | 658.22 PHI Business Education in India | 658.22 PHI Global Management Education | 658.22 PIN Do you want to keep your customers forever / | 658.22 POC Developinga Business Case | 658.22 PRA Business of HR in Business Schools | 658.22 PRA End of Corporate Imperialism |
"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
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