Rogers, Martha
Do you want to keep your customers forever / B. Joseph Pine, Don Peppers, Martha Rogers. - Boston : Harvard business school press, 2009. - v, 85 p. ; 16 cm.
"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
9781422140277 (pbk.)
Management.
Customer equity.
Customer loyalty.
Customer services.
658.22 PIN /
Do you want to keep your customers forever / B. Joseph Pine, Don Peppers, Martha Rogers. - Boston : Harvard business school press, 2009. - v, 85 p. ; 16 cm.
"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
9781422140277 (pbk.)
Management.
Customer equity.
Customer loyalty.
Customer services.
658.22 PIN /
