| 000 -LEADER |
|---|
| fixed length control field |
01008nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781422140277 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.22 PIN |
| Item number |
|
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rogers, Martha |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Do you want to keep your customers forever / |
| Statement of responsibility, etc. |
B. Joseph Pine, Don Peppers, Martha Rogers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Harvard business school press, |
| Place of publication, distribution, etc. |
Boston : |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 85 p. ; |
| Dimensions |
16 cm. |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Publishers's discount category |
25% |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management. |
| -- |
Customer equity. |
| -- |
Customer loyalty. |
| -- |
Customer services. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peppers, Don. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rogers, Martha. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
