Why Customers Do What They Do : Who They Are, Why They Buy, and How You Can Anticipate Their Every Move / Marshal Cohen.

By: Cohen, Marshal
Material type: TextTextLanguage: English Publisher: New York : Mcgraw-hill, 2019Description: 360 pISBN: 9780071460361 (pbk.)Subject(s): Consumer BehaviorDDC classification: 658.8342 COH
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