Why Customers Do What They Do : (Record no. 7270)

000 -LEADER
fixed length control field 00515nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140814s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071460361 (pbk.)
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 COH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cohen, Marshal
245 ## - TITLE STATEMENT
Title Why Customers Do What They Do :
Remainder of title Who They Are, Why They Buy, and How You Can Anticipate Their Every Move /
Statement of responsibility, etc. Marshal Cohen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Mcgraw-hill,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 360 p.
366 ## - TRADE AVAILABILITY INFORMATION
Publishers's discount category 25
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        WeSchool, Bangalore WeSchool, Bangalore 06/12/2011 Book Service Syndicate 1001.00 10 4 658.8342 COH B006221 22/03/2024 13/03/2024 1001.00 24/09/2014 Books
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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