Cohen, Marshal

Why Customers Do What They Do : Who They Are, Why They Buy, and How You Can Anticipate Their Every Move / Marshal Cohen. - New York : Mcgraw-hill, 2019. - 360 p.

9780071460361 (pbk.)


Consumer Behavior

658.8342 COH
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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