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Marketing of Information Technology : concepts, products, services and intellectual property rights / K. Venkatesh

Material type: Text

TextLanguage: English Publisher: New Delhi : Tata McGraw Hill, 2009Description: xvi, 152 p. : ill. ; 23 cmISBN: 9780070248724Subject(s): Information Technology. Marketing. Services marketDDC classification: 004 VEN

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