Venkatesh, K

Marketing of Information Technology : concepts, products, services and intellectual property rights / K. Venkatesh - New Delhi : Tata McGraw Hill, 2009. - xvi, 152 p. : ill. ; 23 cm.

9780070248724


Information Technology.
Marketing.
Services market.

004 VEN
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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