Marketing analytics / Seema Gupta; Avadhoot Jathar
By: Gupta, Seema
Contributor(s): Jathar, Avadhoot -- author
Material type:
TextLanguage: English Publisher: New Delhi : Wiley, 2026Edition: 2nd editionDescription: xxiv, 522 p. : ill. ; 24 cmISBN: 9789373320489 (pbk.)Subject(s): Marketing – Data processing Marketing – Statistical methods Marketing research – Methodology Big data – Marketing Branding and product development. Pricing and marketing mix. Customer Journey mapping and analysis. Customer relations – Data processing Marketing Metrics. Predictive Analytics. Market Segmentation. Marketing Mix Modeling (MMM)DDC classification: 658.8 GUP
Contents:
Book Overview : This textbook is a practical reference for students and professionals, focusing on applying statistical, machine learning, and generative AI models to various marketing sectors
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WeSchool, Bangalore | 658.8 GUP (Browse shelf) | Available | B016476 | |
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Books
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WeSchool, Bangalore | 658.8 GUP (Browse shelf) | Available | B016477 | |
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Books
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WeSchool, Bangalore | 658.8 GUP (Browse shelf) | Available | B016478 |
Book Overview : This textbook is a practical reference for students and professionals, focusing on applying statistical, machine learning, and generative AI models to various marketing sectors
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