| 000 -LEADER |
|---|
| fixed length control field |
01059nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260407b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789373320489 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Seema |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing analytics / |
| Statement of responsibility, etc. |
Seema Gupta; Avadhoot Jathar |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2026. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 522 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Book Overview : This textbook is a practical reference for students and professionals, focusing on applying statistical, machine learning, and generative AI models to various marketing sectors |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing – Data processing |
| -- |
Marketing – Statistical methods |
| -- |
Marketing research – Methodology |
| -- |
Big data – Marketing |
| -- |
Branding and product development. |
| -- |
Pricing and marketing mix. |
| -- |
Customer Journey mapping and analysis. |
| -- |
Customer relations – Data processing |
| -- |
Marketing Metrics. |
| -- |
Predictive Analytics. |
| -- |
Market Segmentation. |
| -- |
Marketing Mix Modeling (MMM) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jathar, Avadhoot -- author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
