Gupta, Seema
Marketing analytics / Seema Gupta; Avadhoot Jathar - 2nd edition - New Delhi : Wiley, 2026. - xxiv, 522 p. : ill. ; 24 cm.
Book Overview : This textbook is a practical reference for students and professionals, focusing on applying statistical, machine learning, and generative AI models to various marketing sectors
9789373320489 (pbk.)
Marketing – Data processing
Marketing – Statistical methods
Marketing research – Methodology
Big data – Marketing
Branding and product development.
Pricing and marketing mix.
Customer Journey mapping and analysis.
Customer relations – Data processing
Marketing Metrics.
Predictive Analytics.
Market Segmentation.
Marketing Mix Modeling (MMM)
658.8 GUP
Marketing analytics / Seema Gupta; Avadhoot Jathar - 2nd edition - New Delhi : Wiley, 2026. - xxiv, 522 p. : ill. ; 24 cm.
Book Overview : This textbook is a practical reference for students and professionals, focusing on applying statistical, machine learning, and generative AI models to various marketing sectors
9789373320489 (pbk.)
Marketing – Data processing
Marketing – Statistical methods
Marketing research – Methodology
Big data – Marketing
Branding and product development.
Pricing and marketing mix.
Customer Journey mapping and analysis.
Customer relations – Data processing
Marketing Metrics.
Predictive Analytics.
Market Segmentation.
Marketing Mix Modeling (MMM)
658.8 GUP
