Aaker on branding : the playbook to building strong brands / David Aaker.
By: Aaker, David
Material type:
TextLanguage: English Publisher: New Delhi : Wiley, 2026Edition: 2nd editionDescription: xix, 296 p. : ill. ; 23 cmISBN: 9789373329437 (pbk.)Subject(s): Brand name products--Management. Branding (Marketing) BUSINESS & ECONOMICS. Business Communication. Marketing. Research. Strategic Planning. BrandingDDC classification: 658.827 AAK | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
WeSchool, Bangalore | 658.827 AAK (Browse shelf) | Available | B016470 | |
|
Books
|
WeSchool, Bangalore | 658.827 AAK (Browse shelf) | Available | B016471 | |
|
Books
|
WeSchool, Bangalore | 658.827 AAK (Browse shelf) | Available | B016472 |
Summary:Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively. Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands
There are no comments on this title.