Aaker, David
Aaker on branding : the playbook to building strong brands / David Aaker. - 2nd edition - New Delhi : Wiley, 2026. - xix, 296 p. : ill. ; 23 cm.
Summary:Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively. Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands
9789373329437 (pbk.)
Brand name products--Management.
Branding (Marketing)
BUSINESS & ECONOMICS.
Business Communication.
Marketing.
Research.
Strategic Planning.
Branding.
658.827 AAK
Aaker on branding : the playbook to building strong brands / David Aaker. - 2nd edition - New Delhi : Wiley, 2026. - xix, 296 p. : ill. ; 23 cm.
Summary:Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively. Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands
9789373329437 (pbk.)
Brand name products--Management.
Branding (Marketing)
BUSINESS & ECONOMICS.
Business Communication.
Marketing.
Research.
Strategic Planning.
Branding.
658.827 AAK
