| 000 -LEADER |
|---|
| fixed length control field |
01283nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260404b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789373329437 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Aaker on branding : |
| Remainder of title |
the playbook to building strong brands / |
| Statement of responsibility, etc. |
David Aaker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2026. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 296 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Summary:Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively. Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products--Management. |
| -- |
Branding (Marketing) |
| -- |
BUSINESS & ECONOMICS. |
| -- |
Business Communication. |
| -- |
Marketing. |
| -- |
Research. |
| -- |
Strategic Planning. |
| -- |
Branding. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
