Influence, new and expanded : the psychology of persuasion / Robert B. Cialdini
By: Cialdini, Robert B
Material type:
TextLanguage: English Publisher: New York : HarperCollins publishers, 2021Description: xix, 568 p. : ill. ; 21 cmISBN: 9780063138803 (pbk.)Subject(s): Influence (Psychology). Persuasion (Psychology)DDC classification: 150 CIA
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WeSchool, Bangalore | 150 CIA (Browse shelf) | Available | B016297 | |
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WeSchool, Bangalore | 150 CIA (Browse shelf) | Available | B016298 |
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Summary : "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"-- Provided by publisher
"This expanded edition includes: new research and examples; new chapter on the unity principle; new insights for digital businesses"--Dust jacket
Revised edition of the author's Influence, ©1993
"First Collins business essentials edition published in 2007"--Title page verso
Originally issued under title: Influence : how and why people agree to things, 1984
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