Cialdini, Robert B.
Influence, new and expanded : the psychology of persuasion / Robert B. Cialdini - New York : HarperCollins publishers, 2021. - xix, 568 p. : ill. ; 21 cm.
Summary : "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"-- Provided by publisher "This expanded edition includes: new research and examples; new chapter on the unity principle; new insights for digital businesses"--Dust jacket
Revised edition of the author's Influence, ©1993
"First Collins business essentials edition published in 2007"--Title page verso
Originally issued under title: Influence : how and why people agree to things, 1984
9780063138803 (pbk.)
Influence (Psychology).
Persuasion (Psychology).
150 CIA
Influence, new and expanded : the psychology of persuasion / Robert B. Cialdini - New York : HarperCollins publishers, 2021. - xix, 568 p. : ill. ; 21 cm.
Summary : "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"-- Provided by publisher "This expanded edition includes: new research and examples; new chapter on the unity principle; new insights for digital businesses"--Dust jacket
Revised edition of the author's Influence, ©1993
"First Collins business essentials edition published in 2007"--Title page verso
Originally issued under title: Influence : how and why people agree to things, 1984
9780063138803 (pbk.)
Influence (Psychology).
Persuasion (Psychology).
150 CIA
