Testing business ideas / David J. Bland (Author), Alexander Osterwalder (Author), Alan Smith (Designer), Trish Papadakos (Designer)
By: Bland, David J
Contributor(s): Osterwalder, Alexander -- Author | Smith, Alan -- Designer | Papadakos, Trish -- Designer
Material type:
TextLanguage: English Series: Strategyzer SeriesPublisher: Hoboken, New Jersey : Wiley, 2020Description: xiii, 348 p. : ill. ; 19 cmISBN: 9781119551447 (pbk.)Subject(s): Strategic planning. Consumer research. New productsDDC classification: 658.4034 BLA
Contents:
1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
| Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.4034 BLA (Browse shelf) | Checked out | 05/03/2025 | B015646 |
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| 658.4034 BAR Predictive analytics for dummies / | 658.4034 BAR Predictive analytics for dummies / | 658.4034 BAR Predictive analytics for dummies / | 658.4034 BLA Testing business ideas / | 658.4034 BRO Theory and Problems of Operations Research | 658.4034 BRO Theory and Problems of Operations Rresearch | 658.4034 CLE Making Hard Decisions : an Introduction to Decision Analysis |
Includes index
1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
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