Bland, David J
Testing business ideas / David J. Bland (Author), Alexander Osterwalder (Author), Alan Smith (Designer), Trish Papadakos (Designer) - Hoboken, New Jersey : Wiley, 2020. - xiii, 348 p. : ill. ; 19 cm. - Strategyzer Series. .
Includes index
1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
9781119551447 (pbk.)
Strategic planning.
Consumer research.
New products.
658.4034 BLA
Testing business ideas / David J. Bland (Author), Alexander Osterwalder (Author), Alan Smith (Designer), Trish Papadakos (Designer) - Hoboken, New Jersey : Wiley, 2020. - xiii, 348 p. : ill. ; 19 cm. - Strategyzer Series. .
Includes index
1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
9781119551447 (pbk.)
Strategic planning.
Consumer research.
New products.
658.4034 BLA
