| 000 -LEADER |
|---|
| fixed length control field |
01130nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241205b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119551447 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4034 BLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bland, David J |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Testing business ideas / |
| Statement of responsibility, etc. |
David J. Bland (Author), Alexander Osterwalder (Author), Alan Smith (Designer), Trish Papadakos (Designer) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 348 p. : |
| Other physical details |
ill. ; |
| Dimensions |
19 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Strategyzer Series. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| -- |
Consumer research. |
| -- |
New products. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Osterwalder, Alexander -- Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Alan -- Designer |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Papadakos, Trish -- Designer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
