The digital transformation playbook : rethink your business for the digital age / David L. Rogers.
Material type:
TextLanguage: English Publisher: New York : Columbia Business School Pub., 2016Description: xi, 278 pages : 24 cmISBN: 9780231175449 (pbk.)Subject(s): Technological innovations--Management. Information technology--Management. New products. Strategic planningDDC classification: 658.4062 ROG
Contents:
Contents: The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
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WeSchool, Bangalore | 658.4062 ROG (Browse shelf) | Available | IT | B015595 | |
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WeSchool, Bangalore | 658.4062 ROG (Browse shelf) | Available | IT | B015596 | |
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WeSchool, Bangalore | 658.4062 ROG (Browse shelf) | Checked out | IT | 18/10/2024 | B015597 |
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Includes bibliographical references and index.
Contents: The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
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