The digital transformation playbook : rethink your business for the digital age / David L. Rogers.

Material type: TextTextLanguage: English Publisher: New York : Columbia Business School Pub., 2016Description: xi, 278 pages : 24 cmISBN: 9780231175449 (pbk.)Subject(s): Technological innovations--Management. Information technology--Management. New products. Strategic planningDDC classification: 658.4062 ROG
Contents:
Contents: The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
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Item type Current location Call number Status Notes Date due Barcode
Books Books WeSchool, Bangalore
658.4062 ROG (Browse shelf) Available IT B015595
Books Books WeSchool, Bangalore
658.4062 ROG (Browse shelf) Available IT B015596
Books Books WeSchool, Bangalore
658.4062 ROG (Browse shelf) Checked out IT 18/10/2024 B015597

Includes bibliographical references and index.

Contents: The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.

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