The digital transformation playbook : rethink your business for the digital age /
David L. Rogers.
- New York : Columbia Business School Pub., 2016.
- xi, 278 pages : 24 cm.
Includes bibliographical references and index.
Contents: The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
9780231175449 (pbk.)
Technological innovations--Management.
Information technology--Management.
New products.
Strategic planning.
658.4062 ROG
Includes bibliographical references and index.
Contents: The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
9780231175449 (pbk.)
Technological innovations--Management.
Information technology--Management.
New products.
Strategic planning.
658.4062 ROG
