Business research methods / William G. Zikmund et al.
By: Zikmund, William G
Contributor(s): Babin, Barry J. -- author | Carr, Jon C. -- author | Griffin, Mitch -- author
Material type:
TextLanguage: English Publisher: New Delhi : Cengage, 2022Edition: 9th edDescription: xxiv, 664 p. : ill. , 28 cmISBN: 9789353503260 (pbk.)Subject(s): Business Research Methodology. Business Methodology. Business Research. Management Research MethodologyDDC classification: 001.42 ZIK | Item type | Current location | Call number | Status | Date due | Barcode |
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| 001.42 ZIK Business Research Methods | 001.42 ZIK Business Research Methods | 001.42 ZIK Business research methods / | 001.42 ZIK Business research methods / | 001.42 ZIK Business research methods / | 001.42 ZIK Business research methods / | 001.42 ZIK Business research methods / |
Preface
PART I: INTRODUCTION. 1. The Role of Business Research
2. Informati Systems and Knowledge Management
3. Theory Building
4. The Business Research Process: An Overview
5. The Human Side of Business: Organizational and Ethica Issues
PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. 6. Problem Definition: The Foundation of Business Research
7. Qualitative Research Tools 8. Secondary Data Research in a Digital Age
PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. 9. Survey Research: An Overview
10. Survey Research: Communicating with the Respondents
11. Observation Methods
12. Experimental Research
PART IV: MEASUREMENT CONCEPTS. 13. Measurement and Scaling Concepts
14. Attitude Measurement
15. Questionnaire Design
PART V: SAMPLING AND FIELDWORK. 16. Sampling Designs and Procedures
17. Determination of Sample Size: A Review of Statistical Theory
18. Fieldwork
PART VI: DATA ANALYSIS AN PRESENTATION. 19. Editing and Coding: Transforming Raw Data into Information
20. Basic Data Analysis: Descriptive Statistics
21. Univariate Statistical Analysis
22. Bivariate Statistical Analysis: Differences Between Two Variable 23. Bivariate Statistical Analysis: Measures of Association
24. Multivariate Statistical Analysis
25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES. Appendix: Statistical Tables, Glossary of Frequently Used Symbols, Glossary, Endnotes
Index
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