Zikmund, William G.
Business research methods / William G. Zikmund et al. - 9th ed. - New Delhi : Cengage, 2022. - xxiv, 664 p. : ill. , 28 cm.
Preface
PART I: INTRODUCTION. 1. The Role of Business Research
2. Informati Systems and Knowledge Management
3. Theory Building
4. The Business Research Process: An Overview
5. The Human Side of Business: Organizational and Ethica Issues
PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. 6. Problem Definition: The Foundation of Business Research
7. Qualitative Research Tools 8. Secondary Data Research in a Digital Age
PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. 9. Survey Research: An Overview
10. Survey Research: Communicating with the Respondents
11. Observation Methods
12. Experimental Research
PART IV: MEASUREMENT CONCEPTS. 13. Measurement and Scaling Concepts
14. Attitude Measurement
15. Questionnaire Design
PART V: SAMPLING AND FIELDWORK. 16. Sampling Designs and Procedures
17. Determination of Sample Size: A Review of Statistical Theory
18. Fieldwork
PART VI: DATA ANALYSIS AN PRESENTATION. 19. Editing and Coding: Transforming Raw Data into Information
20. Basic Data Analysis: Descriptive Statistics
21. Univariate Statistical Analysis
22. Bivariate Statistical Analysis: Differences Between Two Variable 23. Bivariate Statistical Analysis: Measures of Association
24. Multivariate Statistical Analysis
25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES. Appendix: Statistical Tables, Glossary of Frequently Used Symbols, Glossary, Endnotes
Index
9789353503260 (pbk.)
Business Research Methodology.
Business Methodology.
Business Research.
Management Research Methodology.
001.42 ZIK
Business research methods / William G. Zikmund et al. - 9th ed. - New Delhi : Cengage, 2022. - xxiv, 664 p. : ill. , 28 cm.
Preface
PART I: INTRODUCTION. 1. The Role of Business Research
2. Informati Systems and Knowledge Management
3. Theory Building
4. The Business Research Process: An Overview
5. The Human Side of Business: Organizational and Ethica Issues
PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. 6. Problem Definition: The Foundation of Business Research
7. Qualitative Research Tools 8. Secondary Data Research in a Digital Age
PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. 9. Survey Research: An Overview
10. Survey Research: Communicating with the Respondents
11. Observation Methods
12. Experimental Research
PART IV: MEASUREMENT CONCEPTS. 13. Measurement and Scaling Concepts
14. Attitude Measurement
15. Questionnaire Design
PART V: SAMPLING AND FIELDWORK. 16. Sampling Designs and Procedures
17. Determination of Sample Size: A Review of Statistical Theory
18. Fieldwork
PART VI: DATA ANALYSIS AN PRESENTATION. 19. Editing and Coding: Transforming Raw Data into Information
20. Basic Data Analysis: Descriptive Statistics
21. Univariate Statistical Analysis
22. Bivariate Statistical Analysis: Differences Between Two Variable 23. Bivariate Statistical Analysis: Measures of Association
24. Multivariate Statistical Analysis
25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES. Appendix: Statistical Tables, Glossary of Frequently Used Symbols, Glossary, Endnotes
Index
9789353503260 (pbk.)
Business Research Methodology.
Business Methodology.
Business Research.
Management Research Methodology.
001.42 ZIK
