| 000 -LEADER |
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| fixed length control field |
02177nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230102b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789353503260 (pbk.) |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
001.42 ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Zikmund, William G. |
| 245 ## - TITLE STATEMENT |
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| Title |
Business research methods / |
| Statement of responsibility, etc. |
William G. Zikmund et al. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Cengage, |
| Date of publication, distribution, etc. |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 664 p. : |
| Other physical details |
ill. , |
| Dimensions |
28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface<br/>PART I: INTRODUCTION. 1. The Role of Business Research<br/>2. Informati Systems and Knowledge Management<br/>3. Theory Building<br/>4. The Business Research Process: An Overview<br/>5. The Human Side of Business: Organizational and Ethica Issues<br/>PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. 6. Problem Definition: The Foundation of Business Research<br/>7. Qualitative Research Tools 8. Secondary Data Research in a Digital Age<br/>PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. 9. Survey Research: An Overview<br/>10. Survey Research: Communicating with the Respondents<br/>11. Observation Methods<br/>12. Experimental Research<br/>PART IV: MEASUREMENT CONCEPTS. 13. Measurement and Scaling Concepts<br/>14. Attitude Measurement<br/>15. Questionnaire Design<br/>PART V: SAMPLING AND FIELDWORK. 16. Sampling Designs and Procedures<br/>17. Determination of Sample Size: A Review of Statistical Theory<br/>18. Fieldwork<br/>PART VI: DATA ANALYSIS AN PRESENTATION. 19. Editing and Coding: Transforming Raw Data into Information<br/>20. Basic Data Analysis: Descriptive Statistics<br/>21. Univariate Statistical Analysis<br/>22. Bivariate Statistical Analysis: Differences Between Two Variable 23. Bivariate Statistical Analysis: Measures of Association<br/>24. Multivariate Statistical Analysis<br/>25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES. Appendix: Statistical Tables, Glossary of Frequently Used Symbols, Glossary, Endnotes<br/>Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business Research Methodology. |
| -- |
Business Methodology. |
| -- |
Business Research. |
| -- |
Management Research Methodology. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Babin, Barry J. -- author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Carr, Jon C. -- author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Griffin, Mitch -- author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
