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Advertising and integrated brand promotion : with coursemate / Thomas Clayton O'Guinn; Chris T Allen; Richard J Semenik; Angeline Close Scheinbaum.

By: O'Guinn, Thomas Clayton

Contributor(s): Allen, Chris T | Semenik, Richard J | Scheinbaum, Angeline Close

Material type: Text

TextLanguage: English Publisher: New Delhi : Cengage, 2019Edition: 7th editionDescription: xx, 407 p. : ill. ; 28 cmISBN: 9789386668639Subject(s): Advertising. Advertising media planningDDC classification: 659.1 OGU

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Item type	Current location	Call number	Status	Barcode
Books	WeSchool, Bangalore	659.1 OGU (Browse shelf)	Available	B014474
Books	WeSchool, Bangalore	659.1 OGU (Browse shelf)	Available	B014475
Books	WeSchool, Bangalore	659.1 OGU (Browse shelf)	Available	B014476

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Advertising and integrated brand promotion : with coursemate / Thomas Clayton O'Guinn; Chris T Allen; Richard J Semenik; Angeline Close Scheinbaum.

By: O'Guinn, Thomas Clayton

Contributor(s): Allen, Chris T | Semenik, Richard J | Scheinbaum, Angeline Close

Browsing WeSchool, Bangalore shelves Close shelf browser