Advertising and integrated brand promotion : with coursemate / Thomas Clayton O'Guinn; Chris T Allen; Richard J Semenik; Angeline Close Scheinbaum.
By: O'Guinn, Thomas Clayton
Contributor(s): Allen, Chris T | Semenik, Richard J | Scheinbaum, Angeline Close
Material type:
TextLanguage: English Publisher: New Delhi : Cengage, 2019Edition: 7th editionDescription: xx, 407 p. : ill. ; 28 cmISBN: 9789386668639Subject(s): Advertising. Advertising media planningDDC classification: 659.1 OGU
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WeSchool, Bangalore | 659.1 OGU (Browse shelf) | Available | B014474 | |
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WeSchool, Bangalore | 659.1 OGU (Browse shelf) | Available | B014475 | |
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WeSchool, Bangalore | 659.1 OGU (Browse shelf) | Available | B014476 |
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