| 000 -LEADER |
|---|
| fixed length control field |
00703nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211012b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789386668639 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 OGU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Guinn, Thomas Clayton |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and integrated brand promotion : |
| Remainder of title |
with coursemate / |
| Statement of responsibility, etc. |
Thomas Clayton O'Guinn; Chris T Allen; Richard J Semenik; Angeline Close Scheinbaum. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Cengage, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 407 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| -- |
Advertising media planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allen, Chris T |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Semenik, Richard J |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scheinbaum, Angeline Close |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
