Customer analytics for dummies / Jeff Sauro
By: Sauro, Jeff
Material type:
TextLanguage: English Series: --For dummiesPublisher: New Delhi : Wiley, 2015Description: x, 324 p. : ill. ; 24 cmISBN: 9788126554393Subject(s): Business Analytics. Customer Analytics. Consumer behavior. Data mining. Marketing researchDDC classification: 658.4034 SAU
Contents:
Introduction --
Getting started with customer analytics --
Identifying your customers --
Analytics for the customer journey --
Analytics for product development --
The part of tens --
Appendix. Predicting with customer analytics.
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WeSchool, Bangalore | 658.4034 SAU (Browse shelf) | Available | B014347 | |
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Books
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WeSchool, Bangalore | 658.4034 SAU (Browse shelf) | Available | B014348 | |
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WeSchool, Bangalore | 658.4034 SAU (Browse shelf) | Available | B014349 | |
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WeSchool, Bangalore | 658.4034 SAU (Browse shelf) | Available | B014350 | |
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| 658.4034 SAU Customer analytics for dummies / | 658.4034 SAU Customer analytics for dummies / | 658.4034 SAU Customer analytics for dummies / | 658.4034 SAU Customer analytics for dummies / | 658.4034 SAU Customer analytics for dummies / | 658.4034 SEH Quantitative Techniques and Statistics | 658.4034 SEH Quantitative Techniques and Statistics |
Introduction --
Getting started with customer analytics --
Identifying your customers --
Analytics for the customer journey --
Analytics for product development --
The part of tens --
Appendix. Predicting with customer analytics.
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