Sauro, Jeff
Customer analytics for dummies / Jeff Sauro - New Delhi : Wiley, 2015. - x, 324 p. : ill. ; 24 cm. - For dummies. .
Introduction --
Getting started with customer analytics --
Identifying your customers --
Analytics for the customer journey --
Analytics for product development --
The part of tens --
Appendix. Predicting with customer analytics.
9788126554393
Business Analytics.
Customer Analytics.
Consumer behavior.
Data mining.
Marketing research.
658.4034 SAU
Customer analytics for dummies / Jeff Sauro - New Delhi : Wiley, 2015. - x, 324 p. : ill. ; 24 cm. - For dummies. .
Introduction --
Getting started with customer analytics --
Identifying your customers --
Analytics for the customer journey --
Analytics for product development --
The part of tens --
Appendix. Predicting with customer analytics.
9788126554393
Business Analytics.
Customer Analytics.
Consumer behavior.
Data mining.
Marketing research.
658.4034 SAU
