| 000 -LEADER |
|---|
| fixed length control field |
00792nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210302b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126554393 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4034 SAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sauro, Jeff |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Customer analytics for dummies / |
| Statement of responsibility, etc. |
Jeff Sauro |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 324 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
--For dummies. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction --<br/>Getting started with customer analytics --<br/>Identifying your customers --<br/>Analytics for the customer journey --<br/>Analytics for product development --<br/>The part of tens --<br/>Appendix. Predicting with customer analytics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business Analytics. |
| -- |
Customer Analytics. |
| -- |
Consumer behavior. |
| -- |
Data mining. |
| -- |
Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
