Unstructured data analytics : how to improve customer acquisition, customer retention, and fraud detection and prevention / Jean Paul Isson

By: Isson, Jean Paul
Material type: TextTextLanguage: English Publisher: Hoboken, New Jersey : Wiley, 2018Description: xxiii, 408 p. : ill. ; 24 cmISBN: 9788126576852Subject(s): Management -- Statistical methods | Database management | Big data | Data mining | Customer relationsDDC classification: 658.4034 ISS
Contents:
Chapter 1: The Age of Advanced Business Analytics -- Chapter 2: Unstructured Data Analytics: The Next Frontier of Analytics Innovation -- Chapter 3: The Framework to Put UDA to Work -- Chapter 4: How to Increase Customer Acquisition and Retention with UDA -- Chapter 5: The Power of UDA to Improve Fraud Detection and Prevention -- Chapter 6: The Power of UDA in Human Capital Management -- Chapter 7: The Power of UDA in the Legal Industry -- Chapter 8: The Power of UDA in Healthcare and Medical Research -- Chapter 9: The Power of UDA in Product and Service Development -- Chapter 10: The Power of UDA in National Security -- Chapter 11: The Power of UDA in Sports -- Chapter 12: The Future of Analytics.
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Chapter 1: The Age of Advanced Business Analytics --
Chapter 2: Unstructured Data Analytics: The Next Frontier of Analytics Innovation --
Chapter 3: The Framework to Put UDA to Work --
Chapter 4: How to Increase Customer Acquisition and Retention with UDA --
Chapter 5: The Power of UDA to Improve Fraud Detection and Prevention --
Chapter 6: The Power of UDA in Human Capital Management --
Chapter 7: The Power of UDA in the Legal Industry --
Chapter 8: The Power of UDA in Healthcare and Medical Research --
Chapter 9: The Power of UDA in Product and Service Development --
Chapter 10: The Power of UDA in National Security --
Chapter 11: The Power of UDA in Sports --
Chapter 12: The Future of Analytics.

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