Isson, Jean Paul
Unstructured data analytics : how to improve customer acquisition, customer retention, and fraud detection and prevention / Jean Paul Isson - Hoboken, New Jersey : Wiley, 2018. - xxiii, 408 p. : ill. ; 24 cm.
Chapter 1: The Age of Advanced Business Analytics --
Chapter 2: Unstructured Data Analytics: The Next Frontier of Analytics Innovation --
Chapter 3: The Framework to Put UDA to Work --
Chapter 4: How to Increase Customer Acquisition and Retention with UDA --
Chapter 5: The Power of UDA to Improve Fraud Detection and Prevention --
Chapter 6: The Power of UDA in Human Capital Management --
Chapter 7: The Power of UDA in the Legal Industry --
Chapter 8: The Power of UDA in Healthcare and Medical Research --
Chapter 9: The Power of UDA in Product and Service Development --
Chapter 10: The Power of UDA in National Security --
Chapter 11: The Power of UDA in Sports --
Chapter 12: The Future of Analytics.
9788126576852
Management -- Statistical methods.
Database management.
Big data.
Data mining.
Customer relations.
658.4034 ISS
Unstructured data analytics : how to improve customer acquisition, customer retention, and fraud detection and prevention / Jean Paul Isson - Hoboken, New Jersey : Wiley, 2018. - xxiii, 408 p. : ill. ; 24 cm.
Chapter 1: The Age of Advanced Business Analytics --
Chapter 2: Unstructured Data Analytics: The Next Frontier of Analytics Innovation --
Chapter 3: The Framework to Put UDA to Work --
Chapter 4: How to Increase Customer Acquisition and Retention with UDA --
Chapter 5: The Power of UDA to Improve Fraud Detection and Prevention --
Chapter 6: The Power of UDA in Human Capital Management --
Chapter 7: The Power of UDA in the Legal Industry --
Chapter 8: The Power of UDA in Healthcare and Medical Research --
Chapter 9: The Power of UDA in Product and Service Development --
Chapter 10: The Power of UDA in National Security --
Chapter 11: The Power of UDA in Sports --
Chapter 12: The Future of Analytics.
9788126576852
Management -- Statistical methods.
Database management.
Big data.
Data mining.
Customer relations.
658.4034 ISS
