| 000 -LEADER |
|---|
| fixed length control field |
01424nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190419b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126576852 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4034 ISS |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Isson, Jean Paul |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Unstructured data analytics : |
| Remainder of title |
how to improve customer acquisition, customer retention, and fraud detection and prevention / |
| Statement of responsibility, etc. |
Jean Paul Isson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 408 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: The Age of Advanced Business Analytics --<br/>Chapter 2: Unstructured Data Analytics: The Next Frontier of Analytics Innovation --<br/>Chapter 3: The Framework to Put UDA to Work --<br/>Chapter 4: How to Increase Customer Acquisition and Retention with UDA --<br/>Chapter 5: The Power of UDA to Improve Fraud Detection and Prevention --<br/>Chapter 6: The Power of UDA in Human Capital Management --<br/>Chapter 7: The Power of UDA in the Legal Industry --<br/>Chapter 8: The Power of UDA in Healthcare and Medical Research --<br/>Chapter 9: The Power of UDA in Product and Service Development --<br/>Chapter 10: The Power of UDA in National Security --<br/>Chapter 11: The Power of UDA in Sports --<br/>Chapter 12: The Future of Analytics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management -- Statistical methods. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Big data. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data mining. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
