Handbook of advances in marketing in an era of disruptions : essays in honour of Professor Jagdish Sheth / edited by Atul Parvatiyar, Rajendra Sisodia
By: Parvatiyar, Atul
Contributor(s): Sheth, Jagdish N. -- honoree.) | Sisodia, Rajendra -- editor
Material type:
TextLanguage: English Publisher: New Delhi : SAGE Publications India, 2019Edition: 1st editionDescription: xxxix, 650 p. ; 25 cmISBN: 9789352809585Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 PAR | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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WeSchool, Bangalore | 658.8 PAR (Browse shelf) | Available | B014074 |
Includes bibliographical references.
Cover
Contents
List of Tables
List of Figures
List of Abbreviations
Foreword: My Reflections about Jagdish Sheth
Preface
PART I: Rethinking and Re-envisioning Marketing
Chapter 1: Reimagine Marketing
Chapter 2: Daring to Understand and Change Thinking
Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace s
Chapter 4: Advancing the Study of Marketing's Impactson Society
Chapter 5: Sh ould Government Regulate Questionable Goods and Services?
Chapter 6: The Historical Roots of Marketing's Badge of Infamy
PART II: Marketing for a Better World
67 More...
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