| 000 -LEADER |
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| fixed length control field |
01407nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190308b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789352809585 |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 PAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Parvatiyar, Atul |
| 245 ## - TITLE STATEMENT |
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| Title |
Handbook of advances in marketing in an era of disruptions : |
| Remainder of title |
essays in honour of Professor Jagdish Sheth / |
| Statement of responsibility, etc. |
edited by Atul Parvatiyar, Rajendra Sisodia |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
SAGE Publications India, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxxix, 650 p. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Cover<br/>Contents<br/>List of Tables<br/>List of Figures<br/>List of Abbreviations<br/>Foreword: My Reflections about Jagdish Sheth<br/>Preface<br/>PART I: Rethinking and Re-envisioning Marketing<br/>Chapter 1: Reimagine Marketing<br/>Chapter 2: Daring to Understand and Change Thinking<br/>Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace s<br/>Chapter 4: Advancing the Study of Marketing's Impactson Society<br/>Chapter 5: Sh ould Government Regulate Questionable Goods and Services?<br/>Chapter 6: The Historical Roots of Marketing's Badge of Infamy<br/>PART II: Marketing for a Better World<br/>67 More... |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Sheth, Jagdish N. -- honoree.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Sisodia, Rajendra -- editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
