Parvatiyar, Atul
Handbook of advances in marketing in an era of disruptions : essays in honour of Professor Jagdish Sheth / edited by Atul Parvatiyar, Rajendra Sisodia - 1st edition - New Delhi : SAGE Publications India, 2019. - xxxix, 650 p. ; 25 cm.
Includes bibliographical references.
Cover
Contents
List of Tables
List of Figures
List of Abbreviations
Foreword: My Reflections about Jagdish Sheth
Preface
PART I: Rethinking and Re-envisioning Marketing
Chapter 1: Reimagine Marketing
Chapter 2: Daring to Understand and Change Thinking
Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace s
Chapter 4: Advancing the Study of Marketing's Impactson Society
Chapter 5: Sh ould Government Regulate Questionable Goods and Services?
Chapter 6: The Historical Roots of Marketing's Badge of Infamy
PART II: Marketing for a Better World
67 More...
9789352809585
Marketing.
Marketing -- Management.
658.8 PAR
Handbook of advances in marketing in an era of disruptions : essays in honour of Professor Jagdish Sheth / edited by Atul Parvatiyar, Rajendra Sisodia - 1st edition - New Delhi : SAGE Publications India, 2019. - xxxix, 650 p. ; 25 cm.
Includes bibliographical references.
Cover
Contents
List of Tables
List of Figures
List of Abbreviations
Foreword: My Reflections about Jagdish Sheth
Preface
PART I: Rethinking and Re-envisioning Marketing
Chapter 1: Reimagine Marketing
Chapter 2: Daring to Understand and Change Thinking
Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace s
Chapter 4: Advancing the Study of Marketing's Impactson Society
Chapter 5: Sh ould Government Regulate Questionable Goods and Services?
Chapter 6: The Historical Roots of Marketing's Badge of Infamy
PART II: Marketing for a Better World
67 More...
9789352809585
Marketing.
Marketing -- Management.
658.8 PAR
